At The Hidden Sea, we don’t just talk about change—we prove it.


From day one, our mission has been to remove plastic from the ocean with every bottle of wine we sell. Partnering with 4ocean was a natural evolution of that commitment. Their transparency, global reach, and verified impact make them one of the most trusted names in ocean cleanup. Together, we’re turning everyday purchases into real, measurable action.

This partnership gives us powerful new ways to communicate our mission, scale our impact, and bring our customers into the story. From the South Florida strike mission to our co-branded bracelet program, every element brings our consumer promise to life. And this is just the beginning—we see more cleanups, deeper collaboration, and broader inspiration ahead.

Sustainability isn’t a campaign. It’s who we are.