- A wine company that removes plastic from the ocean for every bottle sold
-
Friendly
- “We’re so thankful for everyone who believes in The Hidden Sea.”
-
Confident
- “We got this!”
-
Engaging
- “Look what we’ve accomplished TOGETHER!”
WHAT IS THE HIDDEN SEA?
WHY ARE WE CALLED "THE HIDDEN SEA"?
IS THE WINE ANY GOOD?
-
- Over 200 5-Star Reviews
-
2025 Winner People's Choice Wine Awards: Climate Friendly White
-
2025 Winner People's Choice Wine Awards: Climate Friendly Red
-
2024 Winner People's Choice Wine Awards: Fire Up The BBQ White
-
2024 Winner People's Choice Wine Awards: Easy Weekday White
-
2023 Winner Global Drinks Intel ESG Award: Sustainable Wine Product
-
2023 Winner People’s Choice Wine Awards: The Great Outdoors, Red
-
2023 Winner People's Choice Wine Awards: Easy Weekday: White
-
2023 Winner People’s Choice Wine Awards: Vegan Friendly White
-
93 Points: 2022 Chardonnay
-
93 Points: 2023 Pinot Noir
-
91 Points: 2023 Grenache
-
90 Points: 2023 Shiraz, 2023 Pinot Grigio, 2024 Rosé
-
Located in South Australia's most iconic wine growing regions
-
Best-in-class for sustainable agriculture
-
Vegan friendly
HOW DO WE TALK TO OUR CONSUMERS?
- With enthusiasm
- With positivity
- With honesty
Who Is The Hidden Sea?
4th-generation grape grower. Studied Environmental Engineering at Melbourne University before being drafted into the Australian Football League (AFL) as a professional player for 10 years. Captain of the Hawthorn Football Club from 2005–2007. CEO of Limestone Coast Wines since 2013, and resides in the U.S. with his family to help grow The Hidden Sea USA.
Lifelong entrepreneur who was touted by The Age Newspaper as one of the Top 30 people who influenced Victoria, AUS in 2006. Justin leads the global marketing efforts for The Hidden Sea; managing social, PR, content creation, and reclamation partnerships.
Transformative senior executive with extensive, successful experience propelling fine/luxury wine and spirit sales with brands like Antinori, Stag’s Leap and Nicholas Fueillatte in the U.S.
Justin has also owned and operated hospitality businesses, and craft alcohol brands. This experience gives him a unique understanding of consumer needs—especially with brands that make a positive impact on their local communities.
Linda is a tour de force in our Ally Program for finding the right brand fit with Ambassadors and Business Partners in Denmark and the UK. She’s an expert at forming strong, long-lasting relationships, and you can see the dramatic results of her work with the positive feedback, and user-generated content, that pours into our Instagram feed every day.
What do consumers think?
- Overwhelmingly positive feedback from customers
-
- Over 200 5-star reviews on the website
- We've found that once customers taste how good the wine is, and how it's making a difference in the health of the ocean, they tend to be fans for life
HOW DO WE PROVE WHAT WE DO FOR THE ENVIRONMENT?
-
We partner with 4ocean, one of the world’s most credible ocean cleanup organizations. Here’s how they prove their impact:
-
Every pound is tracked
-
- 4ocean logs every pound of plastic they collect, with photos, GPS data, and cleanup records
-
-
Independently verified
-
- 4ocean's entire plastic supply chain is audited by GreenCircle Certified, a third party
-
-
Certified
-
- 4ocean is a Certified B Corps and a Public Benefit Corporation, which means that it prioritises impact on the public over generating revenue
-
-
Community cleanups
-
- 4ocean works with local teams to clean rivers and coastlines, stopping plastic before it reaches the sea
-
-
Education & action
-
- 4ocean runs school programs, social campaigns, and awareness events to inspire global change
-
-
Recycled materials
-
- Every 4ocean bracelet is made from recycled plastic and is traceable to verified cleanup efforts, backed by rigorous tracking and transparent reporting. It’s a personal token of accountability, a conversation starter, and a daily reminder that change is possible—one action at a time
-
Together, with every bottle of The Hidden Sea sold, we remove the weight of 10 plastic bottles from the ocean.
-
Every pound is tracked
WHY IS THERE A QR CODE ON THE SIDE OF EVERY BOTTLE?
- Transparency (we really do what we say we're going to do)
- Scan to see our up-to-the-month status on ocean waste plastic removal
What is 40cean?
- A global cleanup organisation founded in 2017 with a mission to end the ocean plastic crisis
- Operates cleanup crews across the globe—removing plastic directly from oceans, rivers, and coastlines
- Backed by the One Pound Promise: Every product sold funds the removal of one pound (0.45kg) of plastic from the ocean
WHAT'S WITH THE CLEAR LABEL ON THE BOTTLE?
- We've expanded our commitment to environmental stewardship by adopting new clear labels made from Forest Film™, an innovative wood-based plastic material
- These labels, certified by ISCC PLUS, are produced from the residues of sustainably managed forests—making them an environmentally friendly alternative to fossil-based plastics
- These labels offer identical performance to traditional labels, while reducing greenhouse gas emissions by up to 66%
- By adopting this cost-effective, eco-conscious choice for our labels, we strengthen our dedication to offering premium-quality award-winning wine, while further limiting our impact on the planet
What are the quickest tasting notes for every wine?
SHIRAZ
-
Taste
-
Blackberry and plum fruit
-
Layers of cherry and spice
-
Soft and silky
-
-
Smell
-
Red fruits
-
Vanilla
-
Chocolate-mint oak
-
PINOT NOIR
-
Taste
-
Cherry
-
Raspberry
-
Silky tannins
-
-
Smell
-
Ripe cherries
-
Wild strawberries
-
Toasty oak
-
RED BLEND
-
Taste
-
Juicy mulberry
-
Cherry
-
Spice
-
-
Smell
-
Red berries
-
Vanilla
-
Fruit cake spice
-
SAUVIGNON BLANC
-
Taste
-
Crisp acidity
-
Vibrant nectarine
-
Kiwi
-
-
Smell
-
Citrus
-
Gooseberry
-
Hints of grass
-
PINOT GRIGIO
-
Taste
-
Pear
-
Crisp apple
-
Refreshing finish
-
-
Smell
-
Fresh cut pear
-
Honeysuckle
-
Fennel
-
CHARDONNAY
-
Taste
-
Stone fruit and citrus
-
Creamy texture
-
Oak influence
-
-
Smell
-
White peach
-
Nectarine
-
Light spices
-
ROSÉ
-
Taste
-
Strawberry
-
Cherry
-
Dry and crisp
-
-
Smell
-
Berries
-
Tropical fruits
-
Toffee hints
-
SPRITZ PINOT GRIGIO
-
Taste
- Pear
- Pineapple
- Hints of honey
-
Smell
- Green apple
- Lemon pith
- Lime cordial
BLANC DE BLANCS
-
Taste
- White fruits
- Good acidity
- The mousse is fine, persistent and refreshing
-
Smell
- Citrus fruits
- Peach
WHAT IS THE HIDDEN SEA?
- A wine company that removes plastic from the ocean for every bottle sold
-
Friendly
- “We’re so thankful for everyone who believes in The Hidden Sea.”
-
Confident
- “We got this!”
-
Engaging
- “Look what we’ve accomplished TOGETHER!”
WHY ARE WE CALLED "THE HIDDEN SEA"?
IS THE WINE ANY GOOD?
- Over 200 5-Star Reviews
-
2025 Winner People's Choice Wine Awards: Climate Friendly White
-
2025 Winner People's Choice Wine Awards: Climate Friendly Red
-
2024 Winner People's Choice Wine Awards: Fire Up The BBQ White
-
2024 Winner People's Choice Wine Awards: Easy Weekday White
-
2023 Winner Global Drinks Intel ESG Award: Sustainable Wine Product
-
2023 Winner People’s Choice Wine Awards: The Great Outdoors, Red
-
2023 Winner People's Choice Wine Awards: Easy Weekday: White
-
2023 Winner People’s Choice Wine Awards: Vegan Friendly White
-
93 Points: 2022 Chardonnay
-
93 Points: 2023 Pinot Noir
-
91 Points: 2023 Grenache
-
90 Points: 2023 Shiraz, 2023 Pinot Grigio, 2024 Rosé
-
Located in South Australia's most iconic wine growing regions
-
Best-in-class for sustainable agriculture
-
Vegan friendly
HOW DO WE TALK TO OUR CONSUMERS?
- With enthusiasm
- With positivity
- With honesty
WHO IS THE HIDDEN SEA?
4th-generation grape grower. Studied Environmental Engineering at Melbourne University before being drafted into the Australian Football League (AFL) as a professional player for 10 years. Captain of the Hawthorn Football Club from 2005–2007. CEO of Limestone Coast Wines since 2013, and resides in the U.S. with his family to help grow The Hidden Sea USA.
Lifelong entrepreneur who was touted by The Age Newspaper as one of the Top 30 people who influenced Victoria, AUS in 2006. Justin leads the global marketing efforts for The Hidden Sea; managing social, PR, content creation, and reclamation partnerships.
Transformative senior executive with extensive, successful experience propelling fine/luxury wine and spirit sales with brands like Antinori, Stag’s Leap and Nicholas Fueillatte in the U.S.
Justin has also owned and operated hospitality businesses, and craft alcohol brands. This experience gives him a unique understanding of consumer needs—especially with brands that make a positive impact on their local communities.
Linda is a tour de force in our Ally Program for finding the right brand fit with Ambassadors and Business Partners in Denmark and the UK. She’s an expert at forming strong, long-lasting relationships, and you can see the dramatic results of her work with the positive feedback, and user-generated content, that pours into our Instagram feed every day.
What do consumers think?
Overwhelmingly positive feedback from customers
- Over 200 5-star reviews on the website
- We've found that once customers taste how good the wine is, and how it's making a difference in the health of the ocean, they tend to be fans for life
HOW DO WE PROVE WHAT WE DO FOR THE ENVIRONMENT?
We partner with 4ocean, one of the world’s most credible ocean cleanup organizations. Here’s how they prove their impact:
-
Every pound is tracked
-
- 4ocean logs every pound of plastic they collect, with photos, GPS data, and cleanup records
-
-
Independently verified
-
- 4ocean's entire plastic supply chain is audited by GreenCircle Certified, a third party
-
-
Certified
-
- 4ocean is a Certified B Corps and a Public Benefit Corporation, which means that it prioritises impact on the public over generating revenue
-
-
Community cleanups
-
- 4ocean works with local teams to clean rivers and coastlines, stopping plastic before it reaches the sea
-
-
Education & action
-
- 4ocean runs school programs, social campaigns, and awareness events to inspire global change
-
-
Recycled materials
-
- Every 4ocean bracelet is made from recycled plastic and is traceable to verified cleanup efforts, backed by rigorous tracking and transparent reporting. It’s a personal token of accountability, a conversation starter, and a daily reminder that change is possible—one action at a time
-
Together, with every bottle of The Hidden Sea sold, we remove the weight of 10 plastic bottles from the ocean.
WHY IS THERE A QR CODE ON THE SIDE OF EVERY BOTTLE?
- Transparency (we really do what we say we're going to do)
- Scan to see our up-to-the-month status on ocean waste plastic removal
What is 4ocean?
- A global cleanup organisation founded in 2017 with a mission to end the ocean plastic crisis
- Operates cleanup crews across the globe—removing plastic directly from oceans, rivers, and coastlines
- Backed by the One Pound Promise: Every product sold funds the removal of one pound (0.45kg) of plastic from the ocean
WHAT'S WITH THE CLEAR LABEL ON THE BOTTLE?
- We've expanded our commitment to environmental stewardship by adopting new clear labels made from Forest Film™, an innovative wood-based plastic material
- These labels, certified by ISCC PLUS, are produced from the residues of sustainably managed forests—making them an environmentally friendly alternative to fossil-based plastics
- These labels offer identical performance to traditional labels, while reducing greenhouse gas emissions by up to 66%
- By adopting this cost-effective, eco-conscious choice for our labels, we strengthen our dedication to offering premium-quality award-winning wine, while further limiting our impact on the planet
What are the quickest tasting notes for every wine?
SHIRAZ
-
Taste
-
Blackberry and plum fruit
-
Layers of cherry and spice
-
Soft and silky
-
-
Smell
-
Red fruits
-
Vanilla
-
Chocolate-mint oak
-
PINOT NOIR
-
Taste
-
Cherry
-
Raspberry
-
Silky tannins
-
-
Smell
-
Ripe cherries
-
Wild strawberries
-
Toasty oak
-
RED BLEND
-
Taste
-
Juicy mulberry
-
Cherry
-
Spice
-
-
Smell
-
Red berries
-
Vanilla
-
Fruit cake spice
-
SAUVIGNON BLANC
-
Taste
-
Crisp acidity
-
Vibrant nectarine
-
Kiwi
-
-
Smell
-
Citrus
-
Gooseberry
-
Hints of grass
-
PINOT GRIGIO
-
Taste
-
Pear
-
Crisp apple
-
Refreshing finish
-
-
Smell
-
Fresh cut pear
-
Honeysuckle
-
Fennel
-
CHARDONNAY
-
Taste
-
Stone fruit and citrus
-
Creamy texture
-
Oak influence
-
-
Smell
-
White peach
-
Nectarine
-
Light spices
-
ROSÉ
-
Taste
-
Strawberry
-
Cherry
-
Dry and crisp
-
-
Smell
-
Berries
-
Tropical fruits
-
Toffee hints
-
SPRITZ PINOT GRIGIO
-
Taste
- Pear
- Pineapple
- Hints of honey
-
Smell
- Green apple
- Lemon pith
- Lime cordial
BLANC DE BLANCS
-
Taste
- White fruits
- Good acidity
- The mousse is fine, persistent and refreshing
-
Smell
- Citrus fruits
- Peach