May/JUNE 2024

March/april 2024

EARTH DAY

• The Hidden Sea partnered with Sea Sprite Hotel Hermosa Beach to cleanup the beach this Earth Day

OCEAN LOVERS FESTIVAL

• The Hidden Sea is proud to be a sponsor of the 2024 Ocean Lovers Festival

WINERY

• The Hidden Sea's winemaker Leisha Munro has begun pressing The Hidden Sea Grenache

THE HIDDEN SEA GOES TO THE MOVIES

• The Hidden Sea sponsored the 2024 Soroptimist Film Festival, helping to raise over $10,000

EVENTS

• The Hidden Sea was at Rock The Ask in Manhattan Beach

SXSW

• The Hidden Sea's Co-founder, Richie Vandenberg, spoke at Australia House as part of SXSW 2024

THE HIDDEN SEA GETS A NEW LOOK

• The Hidden Sea has a new look in UK stores

THE HIDDEN SEA GETS A NEW BRAND VIDEO

• Everything you need to know about the brand in the most visual way possible!

SALES

• The Hidden Sea's Australian sales grew 182% on last year's

January/february 2024

PUTT TO SAVE THE SEA

• The Hidden Sea has a unique miniature golf hole at Holey Moley Golf Clubs across Australia!

NOW POURING

• The Hidden Sea is now available at Holey Moley in Denver, Colorado
• The Hidden Sea is now available at The Reel Inn in Malibu, California
• The Hidden Sea is now available at Kings Beach Bar in Kings Beach, Queensland
• The Hidden Sea is now available at Cotton Tree Bar in Maroochydore, Queensland
• The Hidden Sea is now available at Watsons Bay Hotel in Watsons Bay, NSW
• The Hidden Sea is now available at Northies Cronulla Hotel in Cronulla, NSW
• The Hidden Sea is now available at Woolly Bay Hotel in Woolloomooloo, NSW
• The Hidden Sea is now available at Bondi Beach Cellars in Bondi Beach, NSW
• The Hidden Sea is now available at the Southport Yacht Club in Main Beach, Queensland
• The Hidden Sea is now available on P&O Cruises

CLEANUPS

• The Hidden Sea participated in the Sunshine Coast Council Beach Cleanup
• The Hidden Sea hosted a beach cleanup of the Caloundra Coastline with Kings Beach Bar for Clean Up Australia Day

THE BILLION BOTTLE CLEANUP

• The Hidden Sea and Zero Co continue The Billion Bottle Cleanup with dozens of cleanups in the Phillipines

G'DAY USA

• The Hidden Sea sponsored the wine at the 2024 G'Day USA Arts Gala and got a shout out by famed singer G Flip (ask your kids)!

WINERY

• The Hidden Sea's amazing winemaker Leisha Munro has crushed the grapes for our 2024 Chardonnay

AWARDS AND RECOGNITION

• The Hidden Sea won two People's Choice Wine Awards!
  • • The Hidden Sea's 2022 Sauvignon Blanc won "Bargain Buys: Wines Under £10"
    • The Hidden Sea's 2021 Chardonnay won "Fire Up The BBQ: White"
• The Hidden Sea Red Blend recieved the honor of "Best Buy" from Wine Enthusiast

october/november/december 2023

OPEN FOR INVESTMENT

• The Hidden Sea USA Inc. is open for investment! For as little as $250 you can own a part of the wine that saves the sea

WINERY

• Located in an old quarry, The Hidden Sea has a new winery located in Coonawara

SALES

• December was The Hidden Sea's biggest month to date for sales in Australia

NEW MILESTONE

• The Hidden Sea has now removed the equivalent of over 25 million plastic bottles from the ocean with the help of our customers and partners

NEW GIFT BOXES

• The Hidden Sea has new gift boxes just in time for the holidays
• 2 pack and 3 pack available

PHILIPPINES CLEANUP

• The Hidden Sea and Zero Co cleaned up 4,631,611 plastic bottles worth of rubbish over 10 days in the Philippines at the start of November
• See where the rubbish was cleaned HERE

EVENTS

• El Segundo Wine Festival
• Grades of Green - 2,500 plastic bottles removed from the ocean
• Hollywood in Pixels
• Manhattan Beach Hometown Fair - 4,000 plastic bottles removed from the ocean
• Smacktoberfest - 3,000 plastic bottles removed from the ocean
• Robinson Wine Walk
• Sails and Ales Festival - nearly 9,000 plastic bottles removed from the ocean

HALLOWEEN WITH THE HIDDEN SEA

• The Hidden Sea set up a booth in Manhattan Beach CA this Halloween to spread the word about the brand. There was candy for the kids and plenty of wine for the parents
• 8,620 plastic bottles were removed from the ocean thanks to the event

AWARDS

• The Hidden Sea won the Sustainable Wine Product award at the 2023 Intel ESG Awards in October. Details HERE
• The Hidden Sea pinot grigio spritz cans won the bronze medal for the Drinks Business Low and No Masters for outstanding quality lower-alcohol wine

SUSTAINABILITY

• The Hidden Sea products are now carbon neutral by Climate Active

COVERAGE

• The Hidden Sea appeared on Fox 5 San Diego to promote the Sails and Ales event in November
• The word is spreading about The Hidden Sea canned spritz drinks. Read one writeup about them HERE

PARTNERSHIPS TO SAVE THE SEA

• The Hidden Sea and Sainsburys have removed the equivalent of over 6,000,000 plastic bottles from the ocean together
• The Hidden Sea and Surfrider Australia partnered up at several events across Australia, removing 7,800 plastic bottles worth trash from the ocean
• The Hidden Sea and Crystalbrook Riley have partnered up! The Hidden Sea wine is in every room at the hotel and so far we have removed over 11,760 plastic bottles from the ocean

"ONE OCEAN"

• We were honoured to have our first short film, "One Ocean," show at the Culver City Film Festival in November.

August/september 2023

CALOUNDRA MUSIC FESTIVAL

• The Hidden Sea is the proud wine sponsor of the Caloundra Music Festival

AWARDS

• The Hidden Sea has been short listed for a sustainability award from the Environmental Social Governance Awards

FUNLAB GROUP RELATIONSHIP WITH THE HIDDEN SEA

• FunLab Group is supporting The Hidden Sea with a new listing of our Pinot Noir. This will go into 36 venues on top of the current Sauvignon Blanc

WEEKLY WINE GIVEAWAYS

• Congratulations Jodie Kimberg on being our very first winner of a year supply of The Hidden Sea wine!

ORDER THE HIDDEN SEA ONLINE

• The Hidden Sea can now be shipped directly to you in the United States
• Available in AZ, CA, CO, CT, DC, FL, IA, MD, MN, MO, MT, ND, NH, NJ ,NM, NV, NY, OR, SC, TX, VA, WA, WI, WV, and WY

PARTNERSHIPS TO SAVE THE SEA

• The Hidden Sea and Cooper's Hawk worked together to make a red blend that sold over 64,000 bottles in just two weeks!
• The Hidden Sea and Brita UK partnered with an online giveaway that gained The Hidden Sea over 1300 Instagram followers in 24 hours

AN INVESTMENT TO SAVE THE SEA

• The Hidden Sea USA has announced that soon, the company will be open for investment

AVC GOES NATIONAL

• Australian Venue Co has begun carrying The Hidden Sea wine at all of their locations across Australia. This gets us into over 200 locations

K'GARI CLEANUP

• Zero Co and The Hidden Sea spent July 29th and 30th cleaning up the beaches of K'Gari to wrap up Plastic Free July. In these two days we removed 1225.5kg of rubbish alongside our partners from Zero Co

june/july 2023

BWS ACTIVATIONS ON THE RISE

• The BWS campaign resulted in 7 stores advertising The Hidden Sea with massive outdoor poster boards and in-store displays
• The Hidden Sea is now being distributed in over 70 BWS stores and spurring growth in Northern NSW

AUSTRALIAN SALES SOAR

• May marked the biggest month in sales in QLD to date as well as in Australia

WE HELPED CLEAN THE SEVEN SEAS

• The Hidden Sea took part in an epic clean-up of the world's seven seas, and helped to remove 50,000 plastic bottles' worth of waste in 24 hours. The effort gained 207 pieces of coverage in national, regional, and trade publications

HOT OFF THE PRESS

• The Hidden Sea's summer campaign resulted in coverage across social media platforms, and prominent print publications like The Sun. Furthermore, the campaign achieved national coverage in several newspapers, reaching millions of consumers and showcasing the effectiveness of using a single campaign across various channels
• Coverage highlights include a feature by MailOnline, Yahoo, The Independent, Evening Standard, Retail Times, Grocery Trader—as well as broadcast interviews on the BBC and Times Radio channels, and support from our ambassadors
• The Hidden Sea Rosé gained national UK press coverage this month, including a positive endorsement from The Independent. The article emphasizes that the brand has taken 22 million ocean plastic bottles while tasting great and links to the Asda listing

TASTINGS IN RALPHS AND FRED MEYER

• 160 tastings in various Ralph's and Fred Meyers stores will be occurring this month, expanding our reach and encouraging customers to taste our wine

"ONE OCEAN" WORLD-PREMIER

• We were honoured to have our first short film, "One Ocean," premiere at the Manhattan Film Festival in June. Click the image above to watch now

HIDDEN SEA HITS THE SEAS

• The Hidden Sea participated in the Fraser Coast Food & Wine Festival with a Hidden Sea cruise, where over 200 individuals had the opportunity to learn about, and taste, our exceptional wine

LINE IN THE SAND

• The Hidden Sea is drawing a line in the sand for Plastic Free July and we'd love you to get involved. Click the image below to learn more

RICHIE MOVED TO LOS ANGELES

• Richie and his family embarked on a move to Los Angeles to support the US expansion of The Hidden Sea, and have settled into their new home in Manhattan Beach

RICHIE DOES THE MOST AMERICAN THING EVER

• Richie has been fully initiated into American sports culture and caught a lucky fly ball at the Dodgers v Angels game

THANKS TO OUR AMBASSADORS

• Our amazing ambassadors have garnered high engagement and helped spread the word about The Hidden Sea around the world. A very special thanks goes to @victoria_valentine_brown and @veganbeautygirl. Check out this spectacular underwater reel from @verobeachmermaid by clicking HERE!

FARM UPDATE

• Amidst a busy winery hosting clients and finalizing new blends, Vintage 2023 reds are undergoing malolactic fermentation to soften the palate and the vineyard is being prepped for the new growing season

THE HIDDEN SEA AND CO–OP

• The Hidden Sea and Co–op removed the equivalent of over 2 million plastic bottles from the ocean together

May 2023

• New Products: Blanc de Blancs, Spritz Rosé 750mL, Spritz Rosé and Pinot Grigio cans

• The Hidden Sea explores distribution in the Maldives

• Brand Awareness Specialist, Angela Jones, has secured a partnership with Crystalbrook Hotels Cairns (#sustainableluxury)

• Harvest for 2023 is now complete

  • February 23rd: Crushing with warmer climate whites

  • March: Cooler/LSC whites

  • April: reds

• Range extension in USA: Sauvignon Blanc

• CEO, Richie Vandenberg had a successful trip to USA—visiting with Precept, SGWS, and many retailers

• Thanks to the incredible partnership with Zero Co on the 100 Year Cleanup, The Hidden Sea secured it's first runaway collaborative post on social media—netting over 620k views, and nearly 3,500 comments!

  • See it, and comment on it HERE

• The Hidden Sea showed off its newsest whale retail feature at Pink Dot in Hollywood
  • The two companies have also enjoyed a lot of collaborative success on social media, which has led to exciting new photos of The Hidden Sea SKUs, and an excellent interview with Co-founder, Richie Vandenberg, and the President of Pink Dot, Sol Yamini
• Like Zero Co, this is what best-in-class collaboration looks like with retailers. Two brands working together to boost each other's visibility, and share an audience. See for yourself:
  • Pink Dot President, Sol Yamini interview
  • Pink Dot commissioned photoshoot
  • Richie Vandenberg standup outside the shop

• The Hidden Sea's first-ever short film, "One Ocean" has been selected by the Manhattan Film Festival. It will have its world-premiere in June!

  • Click the image above to watch it now

• Official launch in New Zealand

APRIL 2023

• • People’s Choice Wine Awards winner x2!

    • Special thanks to our partners, Kingsland Drinks, and Crate Communications

• • The Hidden Sea and Sainsbury's have removed the equivalent of over 5 million plastic bottles from the ocean together

    • We parked two video trucks at their headquarters, with a thank you slideshow, and handed out awards to the executive staff to celebrate

    • Watch the thank you video HERE.