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Our Story

Who are we

WE ARE A NO-NONSENSE PREMIUM WINE COMPANY.

HIDDEN SEA WAS CREATED TO CAPTIVATE OUR FRIENDS, CELEBRATE THE AMAZING PLACE WE MAKE OUR WINES, AND LOOK AND TASTE GOD DAMN GREAT. 

WE SET OUR OWN COURSE, EMBRACE THOSE WHO DO THE SAME AND ENCOURAGE THOSE THAT ASPIRE TO.

Why the whale?

IT STARTS WITH WHERE WHERE WE ARE FROM, THE LIMESTONE COAST.  THOUSANDS OF YEARS AGO A SERIES OF DRAMATIC ICE AGES CAUSED THE OCEAN TO RECEDE, LEAVING OUR AREA RICH WITH DEEP LIMESTONE DEPOSITS CONTAINING MAJESTIC MARINE FOSSILS, INCLUDING AN EXTRAORDINARY WHALE FOSSIL.

THIS INCREDIBLE WHALE FOSSIL CONTRIBUTES TO THE RICH, FERTILE SOIL IN OUR VINEYARD, PROVIDING A NATURAL AND UNIQUE FILTRATION SYSTEM, PERFECT FOR GROWING THE GRAPES THAT PRODUCE OUR AMAZING WINNING WINES.

WE RESPECT THE HISTORY OF THIS SITE AND THE MARINE LIFE THAT INHABITED THE HIDDEN SEA. TO SHOW OUR RESPECT, WE DONATE A PORTION OF CASE SOLD TO HELP PROTECT THE EARTH’S REMAINING WILD PLACES.

Our People

We are mix people who are passionate about making great wine to share with our friends and friends of friends all over the world

The Captain. 
“Richie" is one of our two co-founders of The Hidden Sea. Richie has over 12 years direct experience in the wine industry as a grower and a 25 year association through his family enterprise.  From 1997 – 2007 Richie played for the Hawthorn Football Club in the AFL, achieving Captain from 2005 to 2007.

Richie

Founder

The Head Of Talking - And Second coolest out of the 2 founders at The Hidden Sea.
After a decade of business success, serial entrepreneur Justin was touted by The Age Newspaper as one of the top 30 people who influenced Victoria, AUS in 2006. Justin has successfully built and sold businesses in the retail, restaurant, nightclub, FMCG, entertainment and technology sectors.

Justin

Founder

Jon Contino is the creative mastermind behind the The Hidden Sea. As an artist and as a designer, Jon imparts his unique style on The Hidden Sea just as he has done for the likes of Nike, Anthropologie, NFL teams, and many others.

Jon Contino

Creative Genius

The Team

The Hidden Sea would be nothing without our amazing team. We have unique group of talented individuals who embody all that The Hidden Sea stands for.

Our Collaborations

In addition to Jon, we are constantly on the lookout for artists who are doing new and interesting work to collaborate with. We have partnered with amazing artists from all over the world including Xia A, Mikael B, Lushsux, and Layercake to name a few.